OUTDOOR RESEARCH

You know we're serious when we start bringing out the research. We strongly believe that the foundation for a concrete strategy is solid information, so we've put a veritable smorgasbord at your fingertips. Whether you're researching your target consumers or simply looking for a little numerical reassurance before diving into outdoor, we've got your numbers.

Arbritron Data
Straight from 75 major markets throughout the nation, we bring you a powerful database of consumer information compiled from surveys conducted by Scarborough Research, the largest local market research company in the nation, and harnessed by our customized Arbitron software. Use this information to develop an almost eerie knowledge of your target audience and their habits.

Arbitron National In-Car Study
Your target audience is on the road. Traffic counts show us how many consumers are driving each day. Arbitron conducted a survey of those who ride or drive in a personal vehicle. They found out exactly how your target audience interacts with your outdoor ad. If you're looking for proof of the power of outdoor. Here it is.

Request Research
Through a National Scarborough subscription, we can pull local consumer data in the top 75 Arbitron Designated Market Areas (DMAs). This means, if you give us a rundown of your target audience, we'll forward you interesting and relevant tidbits of information such as: their driving habits, where they shop and more. All you have to do is ask!