Posters are purchased in 30 day increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events.

WHAT IS A POSTER?

Benefits

  • Target market capabilities - They can target a specific audience geographically and demographically. You can place the right message in the right place at the right time for the right audience. Posters can stimulate sales near point-of-purchase locations.
  • Creative design flexibility - Posters are digitally reproduced to provide beautiful photo-quality creative.
  • Dramatic impact with multiple exposures - Take a look around, posters are everywhere! Distributed widely throughout the market on primary and secondary arteries, posters provide complete and instant coverage by hitting the same demo multiple times.
  • Low cost per thousand - A poster campaign is the most inexpensive form of advertising in terms of impressions per dollar. In comparison to other forms of media, a poster campaign provides 4x as many impressions per dollar than both radio and magazine, 8x as many impressions as TV and 11x as many as newspaper.
  • Instant market saturation - Poster showings provide broad, simultaneous market reach and high frequency where your customers live, work and play.

Size and Production

  • Copy area: 10'5 x 22'8
  • Overall area: 12'3 x 24'6
  • Posters are produced using different methods to meet different budgets.
  • Using the four-color process to deliver photo-quality creative, they can be digitally produced on paper or vinyl.

WHEN SHOULD I USE A POSTER?

When launching a new product, making a name change, or having a need to broadcast your message to as many people as possible in the shortest amount of time, a poster is the way to go! Poster panels work differently than bulletins. They are designed to be mass produced and flood the market all at once. If you're having trouble deciding between posters and bulletins, take a look at the 3 examples below to help you decide.

So, you know you want to try outdoor advertising. Now you just have to decide which product is best for you. You probably think you want that BIG billboard on the interstate or freeway. Not so fast, posters are a great alternative and are very powerful!


Example 1: Think about watering a golf course. Think of a bulletin as a typical water sprinkler. If you had a hose long enough and was diligent about moving the sprinkler every 30 minutes, you could water the entire 18 holes over the next 12 months. Unfortunately, the grass on the first hole would be dead by the time I got back around. Posters, on the other hand, are like the heads of an in-ground sprinkler system. You turn the handle and little sprinkler heads pop up all over the course and in 15 minutes the entire course is watered. If you want to soak the market with a new product, service, or sale, posters would be more effective to have your message pop up all over the city saturating the market with your offer.


Example 2: What do you think would be the best way to get your message all over this city? Would it be better to have one person theoretically standing on the side of the interstate during morning and evening drive time passing out your business card or having an army of people standing at every corner of this city handing out your business card? The answer is obvious. If you had someone at every corner passing out your business card you could literally saturate the market place overnight with your new product or service. That is the power of posters. They are everywhere serving as a second store front; a silent salesperson for your business. They will catch you as you drive from home to work or work to shop or home to play. They are everywhere pitching your business, catching your best potential customers as they are on their way to buy.


Example 3: Have you ever tried to catch minnows? You know those tiny fish you see in creeks and next to the shore when you go to the lake. If you had to catch a lot of these little creatures tomorrow what do you think would be easiest; bait a hook and drop a line in the water or scoop them up with a net? The answer is obvious. Using a net, you could skim the water and have hundreds of minnows in the time that it would take you to catch one on the hook (by the way that would have to be a tiny hook). Posters spread out across the market to form a net that literally scoops up your best prospects 24 hours a day, 7 days a week, 4 weeks a month. Picture how effectively posters capture your prospects and your competitions best potential prospects day in day out.