Bulletins are the largest standard-sized form of out-of-home advertising. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. There are two types of bulletins, permanent and rotary. Permanent boards remain at one location for the contract term while rotary boards are moved every 60-90 days.
WHAT IS A BULLETIN?
Benefits
- Provide Impact - These large, illuminated displays deliver impact in size, placement, color and lighting.
- Location - Located on highly visible locations such as primary arteries and expressways.
- Creative Flexibility - 672 square feet of creative opportunities with the ability to use extensions and embellishments.
Permanent Bulletins
- Remain in high density locations for maximum advantage.
- Deliver high frequency and build reach over an extended period of time.
Rotary Bulletins
- Rotary Bulletins change location 4-5 times per year, covering more ground and refreshing your audience.
- Deliver high frequency at each location.
- Reach is a steady accumulation of audience exposures over time, resulting in a higher brand awareness in the marketplace.
Size and Production
- Bulletins range in size from a 12' x 25' to 20' x 60', the most common being the 14' x 48', 10'6 x 36' and the 10' x 40'.
- Digitally reproduced on heavy gauge vinyl that prints beautifully and holds up well in inclement weather.
WHEN SHOULD I USE A BULLETIN?
Bulletins are commonly used as a directional to reach those traveling long distances to direct them to the nearest locations for restaurants, lodging and fuel. Bulletins also offer creative flexibility limited only by the imagination. Three-dimensional designs, moving parts and extensions make these boards impossible to ignore.
