Buses gain high exposure by traversing markets many times a day displaying your message to consumers in other vehicles, on foot and at bus shelters. They carry your message directly to your audience as opposed to waiting for them to go get it. Market dominance can be achieved with eye catching moving billboards circulating on the busiest streets in the city.

WHAT IS A BUS DISPLAY?

Benefits

• Continuous Exposure - Reaches pedestrians and vehicular traffic from multiple directions, simultaneously. Moves throughout residential and core business areas, all day, everyday.
• Longer Life Span - Delivers quick bursts of essential information throughout the marketplace. Has high recall and retention levels and generates awareness while consumers are in the marketplace.
• Flexible Targeting - Reaches and dominates a demographically select audience.
• Low Cost Per Thousand - Greater market saturation and gross impressions delivers the ability to target audiences at lower costs.
• Flexible Creative - Wide array of products from vinyl extensions on traditional displays to entire subway station wraps and dominations allow for innovative and memorable creative executions.

WHEN SHOULD I USE A BUS DISPLAY?

Bus advertising is usedto reach both pedestrians and vehicular traffic in metropolitan areas. It is one of the only out-of-home mediums that offer the convenience of carrying your message directly to your audience as opposed to waiting for them to go get it. In high-traffic, cluttered environments,the moving message stands out to maximize repetition and recall.