Lamar Digital Displays are the future of out-of-home advertising. Utilizing the newest technology, Digital Displays are computer controlled electronic billboards that transmit light through the use of Light Emitting Diode Display (LED) technology. The board holds your message for up to 10 seconds before the next message is displayed.

WHAT IS AN LDD?

Benefits

  • No production costs - Saving you time, money and the hassle of a production and installation schedule, the Digital Display creative is digitally transmitted to the board.
  • Flexibility - Putting your message out or changing it is as easy as sending an email. Change it weekly, daily or hourly!
  • Time Sensitive - Because of its flexibility, Digital Displays are perfect to advertise breaking news, one-day sales and special events.
  • Location - Positioned in the most traveled highly visible areas of highways in Metro areas.

Size and Production

  • Digital Display bulletins are 14' x 48' or 10'6 x 36'
  • Digital Display posters are 10' x 21'
  • No production required! Your design is digitally transmitted and displayed on the structure.

Special Features - iSpot

  • iSpots are digital disply spots dynamically driven to update or change based on predetermined conditions, data feeds or scenarios. Click here to learn about how they work
  • iSpots can be as simple as a countdown to a certain event or simply displaying the current time or temperature from our data source. They can also display local news and/or information from your RSS feed.
  • More sophisticated iSpots can change the creative based on weather, display live scores during sporting events, or even show what is currently playing for a radio station.

Special Features - Twitter iSpot

  • A Twitter iSpot can be built to tap into your Twitter account and disply your latest 'tweet' real-time on our digital display. Click here to learn more.

WHEN SHOULD I USE AN LDD?

Digital Displays are outdoors' most flexible type of advertising. These boards are best used to advertise special promotions, one-day sales, breaking news, price points, etc. With NO production charges, no installation schedule and the freedom to change your message as often as you'd like, be sure and take advantage of this technology and use it to its fullest. TEST