ALWAYS ON YOUR MIND

John Mandel, CEO of MediaCom, recently said, All media except out-of-home has become completely avoidable. Out-of-home is there, it's everywhere! You can't turn it off, throw it away or click to the next page. It's on your way home from work, from school, from soccer practice. It's the last thing you see before going into that supermarket. It's the definition of top-of-mind awareness. Every year, more Americans spend more time behind the wheel. This means more exposure to out-of-home and less to other media.