WORKS WELL WITH OTHERS

If you want maximum reach and frequency, you want out-of-home! Reach is the percent of the population exposed to your message at least once over a four-week period. Frequency is the average number of times someone will see your ad over a four-week period. In a four week period, a #50 GRP will reach more than three of every four adults in the market, with a frequency of 15 times each! Because outdoor offers this level of exposure, for fewer dollars than any other medium, it's worth adding to your media mix. By adding out-of-home, you increase your exposure opportunities far greater than placing more dollars into the same media environment.