STANDS UP TO OTHER MEDIA

Out-of-home captures an audience that television, newspaper and radio are all working to build. American consumers spend more time with out-of-home than watching television, reading the paper or listening to the radio. The one advertisement that they are guaranteed to see is out-of-home advertising. When they are driving, they are out-of-home's captive audience.

Did you know...

* 39% of Americans are spending more time in their car than a year ago.

* 2 out of 5 in-car consumers make the decision to shop on the way home.

* 48% of Americans didn't pick up the newspaper yesterday.

* 1 out of 4 Americans has not watched the evening news in the past week.

* 32% of American consumers recall billboard ads without prompting.

 

Sources

*2003 Arbitron Inc./Edison Media Research

*Data Release 2 2004 12 Month Scarborough

*2004 LSU Outdoor Recall Study