Jr. Posters are smaller posters generally positioned closer to street level to gain exposure to pedestrian traffic. Purchased in 30 day increments called showings, they are located mainly on secondary arterials in urban areas. They may be found available in areas where larger media (posters and bulletins) may not be permitted.
WHAT IS A JR. POSTER?
Benefits
- Instant market saturation - Poster showings provide broad, simultaneous market reach and high frequency where your customers live, work and play.
- Reach the hard to reach - In Metropolitan neighborhoods or near point of sale, Jr. Posters often reach hard-to-get audiences that are only infrequently exposed to other print media.
- Time sensitive - Like posters, Jr. Posters are a powerful way to advertise time sensitive promotions, seasonal or special events.
- Creative design flexibility - Jr. Posters are digitally reproduced to provide beautiful photo-quality creative.
- Low cost per thousand - A poster campaign is the most inexpensive form of advertising in terms of impressions per dollar.
Size and Production
- Copy area: 5' x 11' Overall area: 6' x 12'
- Jr. Posters are produced using different methods to meet different budgets.
- Using the four-color process to deliver photo-quality creative, they can be digitally produced on paper or vinyl.
WHEN SHOULD I USE A JR. POSTER?
When you have a time sensitive, seasonal or special event to advertise, Jr. Posters are a great vehicle to get your message out. And because they are typically located on secondary arterials in urban areas, they reach the hard-to-get audiences.
